Simplifying how people log food to stay on
track with their fat-loss goals - Activate App
Role
UX Designer
Timeline
2019-2020
Overview
Our goal was to create an app that would help users combat insulin resistance, adopt a healthier lifestyle, and practice fasting as a sustainable habit. Recognizing the cumbersome nature of traditional food-logging apps, our team aimed to develop a solution that was intuitive, motivating, and easy to use daily.
The primary challenge was to simplify the food-logging process, making it more engaging and supporting fasting as a daily practice.
Traditional food-logging apps often required users to select specific varieties of foods, leading to a frustrating and time-consuming experience. Additionally, the app needed to support users in maintaining a fasting lifecycle, providing instant feedback, and fostering a sense of community.
Approach
Key Features
Emoji-Based Food Logging:
Users log their meals by selecting emojis that represent different food groups, making the process quicker and more enjoyable.
Fuel Type Indicator:
The app indicates whether the user’s body is burning sugar or fat, allowing for better energy planning and expenditure.
Emoji-Based Food Logging:
Users log their meals by selecting emojis that represent different food groups, making the process quicker and more enjoyable.
Fasting Lifecycle Tracking:
The app allows users to track and maintain their fasting lifecycle, providing a seamless and motivating experience.
Integrated Ecommerce:
Users can easily purchase Unicity products within the app, enhancing the overall user experience and supporting Unicity's business goals.
Invitation Tool:
This feature allows users to invite friends and family to join the app, fostering a supportive community committed to healthier living.
Bitesize Nutrition Lessons:
The app provides short, informative lessons on metabolic health, nutrition, and healthy living, helping users stay informed and motivated.
Instant Feedback:
The app offers instant feedback on progress and clear directions for improvement, which was crucial for user motivation.
“Activate helped me daily to learn and understand how the foods I eat impact my glucose and blood sugar. I am happy to report I am down 14 pounds!”
-John D., 90-day user testing participant
Impact
The Unicity: Activate app saw significant success with over 5,000 downloads and received positive reviews, averaging a 4.1-star rating. Users reported improved adherence to fasting practices and a positive impact on their overall well-being. The app's unique approach to food logging and fasting tracking, combined with its community-building features, empowered users to make better decisions for a healthier lifestyle.
Conclusion
By focusing on user experience and leveraging intuitive design, we were able to create an app that not only met but exceeded user expectations. The Unicity: Activate app is a testament to the power of thoughtful UX design in transforming daily habits and supporting users in achieving their health goals. With its seamless integration of food logging, fasting tracking, and community engagement, Activate stands out as a valuable tool for anyone on a journey to better health.